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From Clicks to Completion: Online Video Ad Effectiveness →
“…And high CTRs for video ads are being misinterpreted as a sign of success, since many users are clicking on ads in an attempt to make them go away”
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6 Habits of True Strategic Thinkers →
A month old, but still a great refresher article regardless of industry.
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THE IMP
Speed painting Tyrion Lannister. -
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This just in: Digital natives switch devices a lot... →
Study: Digital Natives switch devices & platforms every two minutes…lack emotional engagment
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Google launches "Account Activity" dashboard →
“…so what possible use could you have for this dashboard? Well, it will actually be useful for monitoring your activity across the board. Remember, all your Google-ness is centralized under one account now, so YouTube, Gmail, Docs, Search, Google+ etc all fall under one account.”
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5,000 APIs: Facebook, Google, Twitter Are Changing the Web →
“No longer is the web simply about links connecting one site to another.” Programmable Web hit 5,000 APIs
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As presented by Facebook: FB's new marketing solutions for brands →
Yes this happened last week. And yes there’ve been a lot of summaries so far…but here is a comprehensive look at Facebook’s new solutions for marketers, as presented by FB themselves.
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The Button That Made Facebook Billions →
”..the power of Like as an emotional sensor is what’s driving Facebook’s exorbitant valuation”
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The 2015 Digital Marketing Rule Book →
“…it is no longer acceptable to just meet past expectations. Alternatives to you are one click away, one Google search away, one tweeted recommendation away. Aim to meet super-insane customer expectations and you’ll future-proof your business.”
